Apollo.io

​Apollo.io Chrome extension is designed to enhance B2B sales prospecting by providing users with accurate and verified contact information directly within their browser. By integrating with platforms like LinkedIn, Gmail, Google Calendar, Salesforce, and HubSpot, the extension streamlines workflows, allowing sales professionals to efficiently find and engage potential leads. With access to a vast database of over 210 million contacts and 35 million accounts, Apollo.io equips users with the tools necessary to build and manage their sales pipelines effectively. In summary, the Apollo.io Chrome extension serves as a robust tool for B2B sales professionals, offering a suite of features designed to enhance prospecting and engagement efforts. While it provides significant advantages in terms of data access and integration capabilities, potential users should consider the noted limitations regarding data accuracy and support when evaluating its suitability for their sales processes.​

Chrome Extension Features

• Contact Information Retrieval: Quickly find and verify emails and phone numbers of potential leads while browsing platforms like LinkedIn and company websites. ​
• Lead List Building: Efficiently create and manage lead lists by saving contacts directly from web pages into the Apollo platform. ​
• AI-Powered Email Personalization: Craft personalized email content using AI assistance to improve engagement rates with prospects. ​
• Sales Engagement Automation: Add contacts to Apollo, Outreach, or Salesloft sequences, enabling automated follow-ups and task management to streamline the sales process. ​
• CRM Integration: Seamlessly integrate with Salesforce and HubSpot to view and update contact and company profiles, ensuring data consistency across platforms. ​
• Email Tracking and Scheduling: Monitor email opens and clicks, set reminders, and schedule follow-ups to enhance communication strategies. ​

Pricing

There is no cost specifically for the extension itself. Apollo offers a free plan with limited features and credits, and paid tiers. For example, paid plans (annual pricing) are roughly Basic at ~$49/user/month, Professional at ~$79, and Organization (Business) at ~$119. These higher plans grant vastly more contact credits and advanced tools. But crucially, Apollo’s extension works on the free plan as well; paid plans simply give more usage capacity when using it.

Pros

• Comprehensive Data Access: Users appreciate the extensive database, facilitating the discovery of a wide range of leads. ​
• Seamless Integration: The extension integrates well with various platforms, enhancing workflow efficiency. ​
• User-Friendly Interface: The intuitive design allows for easy navigation and utilization of features. ​
  

Cons

• Data Accuracy Issues: Some users report inconsistencies in data accuracy, particularly in regions outside the U.S. ​
• CRM Sync Challenges: There are occasional reports of synchronization issues with CRM systems, affecting data consistency. ​
• Customer Support Limitations: The absence of immediate support channels like phone or live chat has been noted as a drawback.